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Cheryl wanted by Roberto Cavalli and other fashion houses
 
Published by:
  2010/03/11
 

Cheryl is at the centre of an amazing bidding war between rival fashion houses that could net her up to £5million.

Top Italian designer Roberto Cavalli is understood to have offered the newly single star £1.3million to front his autumn-winter collection.

At least two other major labels – one a famous high street chain – are also said to be interested in signing her up with deals that could be worth a further £2million.

And insiders reckon the 26-year-old Girls Aloud singer and X Factor judge could easily double that with international contracts.

Claire Beale, editor of advertising bible Campaign magazine, said: “Cheryl is a great brand icon. She is the Victoria Beckham for a new generation of women – but perhaps cooler and more streetwise than Posh.

“Her fashion credentials aren’t yet up to Victoria’s, and she’s still a little more high street than couture.

“But she combines beauty, poise and elegance with warmth and a big personality.

“That’s a very rare combination and it’s easy to see why she would be an asset to any fashion brand.”

Claire added: “Cheryl is a fantastic example of an ordinary girl made good. Hers is a real fairytale story but she’s still down-to-earth enough to be immensely popular with a broad range of women. No wonder she’s in such demand.”

Cavalli, who has boutiques all over the world, is one of the big hitters of the fashion industry. He has previously worked with Cheryl’s close friend and one-time fellow Wag, Victoria, and his designs are worn by A-listers on both sides of the Atlantic.

The approach comes just four weeks after Cheryl announced she was separating from love-cheat husband Ashley.

She has decided to quit the couple’s former marital home following allegations that the 29-year-old Chelsea footballer cheated on her with four women and exchanged steamy texts with a fifth.

Cheryl has already started house-hunting, as the Mirror exclusively revealed yesterday, after announcing the marriage is over.

And insiders reckon the timing of the fashion offers could not be better.

They say the Geordie star is determined to “bury herself in work” to try to overcome her heartache.

However Cheryl’s biggest pay day could come from publishers such as Harper Collins or Ebury Press.

Experts believe a book deal, covering her recent marriage troubles and subsequent split from Ashley could fetch anywhere up to £2million.

Since finding fame with Girls Aloud, Cheryl has amassed a personal fortune of more than £6million.

She earns around £1.2million-a-year from X Factor, but the vast majority of her fortune comes from existing endorsement deals – including contracts with Kit Kat, Coke Zero and hair care firm L’Oreal that pull in about £2.4million.

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