Pop star Kylie Minogue and X-Factor judge Cheryl Cole were named the most powerful celebrities in Britain today in Millward Brown’s latest celebrity and brand (Cebra) research . The research, which interviewed 2000 consumers about 100 celebrities and 100 brands, will be used by marketers to identify celebrity and brand partnerships with the greatest marketplace potential.
Cheryl Cole is 2nd in the ranking and has the highest positive Buzz score (80 percent positive) despite the negative media coverage that has surrounded her in the past. Cheryl is seen as very Playful, Sympathetic and Outgoing but least Reserved, Calm and Laid Back. She is well matched to Coca Cola and New Look. Kylie’s personality matches well with L’Oreal, Yahoo, Cadbury and Lucozade.