Piers Morgan’s Life Stories soared to an all-time high last night, according to overnight data.
Cheryl Cole attracted a strong 7.16m (34.4%) to the programme on ITV1 and ITV1 HD from 10pm, twice as many viewers as Michael McIntyre’s Comedy Roadshow over on BBC One, which slipped to 3.69m (16.8%).
Meanwhile, only 293k (1.3%) watched ITV2’s The Xtra Factor, while the main show pulled in 12.18m (47.5%) from 7.45pm, up 720k from last Saturday. The reality show peaked with a mammoth 13.21m (51.5%) between 8.30pm and 8.45pm.
BBC One held up well, as Strictly Come Dancing and Merlin surged to a series high of 9.78m (42.3%) and 5.79m (22.1%) at 6pm and 7.45pm respectively. Strictly reached an impressive peak of 11.11m (45.3%) between 7pm and 7.15pm. Later, Casualty drew 4.19m (16.4%).
Elsewhere, All Star Family Fortunes, You’ve Been Framed and Harry Hill’s TV Burp logged respective audiences of 2.91m (13.7%), 3.83m (16.7%) and 5.17m (20.9%).
BBC Two’s Renaissance Revolution continued with 733k (2.9%), after which 1.25m (5%) watched QI XL at 9.15pm, and Have I Got A Bit More News For You amused 1.59m (7.4%).
Channel 4’s Time Team special grabbed 907k (3.5%) at 8pm, then The Pillars Of The Earth had 1.47m (6%), and at 10pm No Country For Old Men took 1.09m (7.4%). The Pillars Of The Earth and No Country For Old Men mustered 200k and 216k on timeshift.
Channel 5’s CSI double bill managed 690k (2.7%) and 881k (4.2%) from 9pm. Prior to that, 532k (5.1%) tuned in for The Mentalist.
Overall, ITV1 led primetime with a share of 37% (HD: 2.3%) to BBC One’s respectable 22%. BBC Two was third with 4.8%, Channel 4 followed with 4.1% (+1: 0.5%) and Channel 5 averaged 3.7%