Cheryl is secretly plotting to reinvent herself as a television fashion queen with a major new Channel 4 show.
The Girls Aloud beauty, 28, has snubbed old station ITV1 and is holding talks with C4 execs about launching the fashion-based slot, with her as presenter.
Insiders say a number of ideas are on the table, including one that would see the former X Factor judge go behind the scenes of the industry. A source said: “Cheryl is hugely passionate about fashion — it’s the thing she loves most after music.
“Channel 4 is working with her on a variety of ideas as what she’s interested in doing is something with a bit more depth to it than just a frivolous fashion show.
“A lot of people only see Cheryl as a pop star who had a stint on The X Factor — but she has more strings to her bow and is raring to make a comeback.”
Cheryl, now working on a new album, is set to return to TV after famously getting booted off the US X Factor and then refusing to re-sign to take part in the UK version this spring.
She had been linked to new BBC singing show The Voice, but chiefs decided against hiring any former X Factor judges. The singer also turned down the opportunity to appear as a judge on Britain’s Got Talent after show boss Simon Cowell suggested she should do it.
Cheryl’s fashion project is said to have been partly inspired by the documentary films about the industry made by her Girls Aloud bandmates Nicola Roberts, 25, and Kimberley Walsh, 29.
A Channel 4 source said last night: “We are talking to Cheryl about working together but it’s early days.”
No idea how true this is, but it’s rumor day! Let’s pinch a grain of salt.