F*ck Y*o is available exclusively at Urban Outfitters for the next six week, priced £25. Order the book here.
And it’s exactly this tongue-in-cheek take on the age old insult that informs F*ck Y*u. Never one to take himself too seriously, and used to the odd insult, Rankin has been photographing celebrities giving him the finger for years. And it was a particular shot of supermodel Heidi Klum flipping the bird that inspired this book. And whether you know it or not, you’re probably already pretty familiar with this shot. Ever been to Thailand, or any market in the world for that matter, that stocks brightly coloured printed t-shirts? Then you’ve definitely seen a topless Heidi giving the finger to Rankin’s camera – though this was not where the shot was intended to end up. Originally printed in a book, then ripped-off by t-shirt manufacturers, Rankin’s image has been reprinted thousands of times, if not millions, of times the world over.
But the middle finger photographs didn’t stop there. On the advice of his French gallerist Arnaud Adida, Rankin delved into his archives to find similar shots, and started asking every famous face that came through his studios to flip him the bird. These images have been immortalised in F*ck Y*o and include the likes of Cheryl Cole, Katy Perry, Damien Hirst, Helena Christensen, The Rolling Stones and Robert Downey Jr, as well as that famous Heidi shot that planted the seed those years ago.