Rapper Jay-Z is a mogul, and one reason he’s a mogul is that he won’t let you forget his supreme boss status. There he is on the Fortune 500 list. There he is watching the throne. Sold-out tours and extreme luxury, Jay-Z lives life out loud. But ruthless Grammy promotion? Not his style.
As the chief executive of entertainment company Roc Nation, Jay-Z hosts the most anticipated event in celebration of this weekend’s Grammy Awards: a Saturday brunch.
It’s an unconventional event for a music awards weekend littered with parties that celebrate record labels, production entities, artists and above all else sponsors — each late-night rager promising a laundry list of nominees and buckets of booze from whichever sponsor cuts the biggest check. But we’re talking about Jay-Z.
Roc Nation takes over the well-appointed patio of the members-only Soho House West Hollywood so that friends and family get to rub elbows, conceive projects, talk trophies and sip mimosas.
Not the loudest or most hard-core party for a rap king, but that’s the delight. Consider it counterprogramming with A-list flare.
While Jay’s wife, Beyonce, will presumably tend to their newborn in New York City, the new father of Blue Ivy Carter is expecting friends and colleagues Rihanna, Katy Perry, LA Reid, Ryan Seacrest, Diane Warren, Sia, J. Cole, Sean Garrett and Ellen Pompeo.
A lineup of premiere Los Angeles DJs including Samantha Ronson will spin for invitees, who also include Rashida Jones, Kenny Lattimore, Joel Madden, Vanessa Simmons, Christina Milian and British “X Factor” star Cheryl Cole.