Cheryl is at the centre of an amazing bidding war between rival fashion houses that could net her up to £5million.
Top Italian designer Roberto Cavalli is understood to have offered the newly single star £1.3million to front his autumn-winter collection.
At least two other major labels – one a famous high street chain – are also said to be interested in signing her up with deals that could be worth a further £2million.
And insiders reckon the 26-year-old Girls Aloud singer and X Factor judge could easily double that with international contracts.
Claire Beale, editor of advertising bible Campaign magazine, said: “Cheryl is a great brand icon. She is the Victoria Beckham for a new generation of women – but perhaps cooler and more streetwise than Posh.
“Her fashion credentials aren’t yet up to Victoria’s, and she’s still a little more high street than couture.
“But she combines beauty, poise and elegance with warmth and a big personality.
“That’s a very rare combination and it’s easy to see why she would be an asset to any fashion brand.” (more…)